The Elite men dressed by Concrete!

In 1989 Concrete was created in answer to the founder’s passionate interest in men’s fashion. Throughout the years of its evolution, Concrete has maintained a strong sense of its original roots; the contemporary and masculine style that the brand has become synonymous with, and has appealed to multiple generations of men.

For years our clothing has been created with the highest quality materials and dedication to craftsmanship, led by our Italian creative and artistic soul, Ettore Veronese.

Our accomplished cuts, textiles, quality and Made to Measure services have resulted in Concrete becoming the longstanding market leader in the premium menswear, providing customers with apparel to suit every stage of their life.

Since its launch, Concrete has brought the best of global styles to the market – from casual wear to Italian suiting. In today’s fashion landscape, where there is more choice than ever before, Concrete acts as a guide to the latest trends and help its customers project an image of successful masculinity.