The Elite men dressed by Concrete! by Nouran Khaled

In 1989 Concrete was created in answer to the founder’s passionate interest in men’s fashion. Throughout the years of its evolution, Concrete has maintained a strong sense of its original roots; the contemporary and masculine style that the brand has become synonymous with, and has appealed to multiple generations of men.

For years our clothing has been created with the highest quality materials and dedication to craftsmanship, led by our Italian creative and artistic soul, Ettore Veronese.

Our accomplished cuts, textiles, quality and Made to Measure services have resulted in Concrete becoming the longstanding market leader in the premium menswear, providing customers with apparel to suit every stage of their life.

Since its launch, Concrete has brought the best of global styles to the market – from casual wear to Italian suiting. In today’s fashion landscape, where there is more choice than ever before, Concrete acts as a guide to the latest trends and help its customers project an image of successful masculinity.

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Syrian Star Yazan Alsayed is joining our team of Juries! by Nouran Khaled

Yazan Al Sayed is a Syrian actor. He was born in Derzour Syria, on the 23th October 1980. His name emerged in the Syrian football stadiums as an attacking player, as he represented several local Syrian clubs, including: Al-Nidal, Al-Jaish, Al-Majd, and Al-Shurta. After his retirement from the sports community, he moved to the artistic community, where he presented several works. Yazan often appears in Syrian TV series and was casted for a role in the famous series Al Khobz Al Haram. Other Yazan Al Sayed works include Asser Al-jnoun, Ahqad khfeia, Jern Al-shawish, Tariq Al-nahl, Aziaat Vitamin, Sheta Sakhen, Qoulb Saghera. He also presented competition programs on “Sama” channel, and then presented a daily program dealing with art news on “Syria Drama” channel, and a Ramadan program on the Syrian satellite channel, and received a medal for him.

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The number one lady of expectations Leila Abdellatif is attending as Special Guest! by Nouran Khaled

Leila Abdellatif The number one lady of inspiration and expectations during a 25 years career has created a long-lasting impact at both the international and global levels and met a number of heads of states, leaders, kings and prominent figures.

She has been and continues to be a senior advisor at leading companies around the world and has been particularly successful in predicting the future of individuals. She crowned her career with a success story in predicting events that allowed her to become the leading figure in this field and has even managed to turn into a vedette.

Leila Abdellatif has been a permanent guest of international television stations in the Arab world and abroad during critical junctures. Her predictions come true… she’s a woman of inspiration that leaves the world in awe.

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