Campari makes its regional debut as partner of Miss Elite: A Fresh Blend of Elegance and Tradition

Campari is a renowned Italian aperitif that has been captivating taste buds since its creation in 1860. With its distinctive red color and unique bitter flavor, it is a staple in the world of cocktails. The recipe for Campari remains a closely guarded secret, but it’s known to combine a blend of herbs, fruits, and spices infused in alcohol.

Originally crafted by Gaspare Campari in Novara, Italy, the drink quickly gained popularity and became an integral part of Italian culture. Campari is commonly enjoyed in classic cocktails such as the Negroni, Americano, and Campari Soda, making it a versatile ingredient in mixology.

Beyond its use in cocktails, Campari has also been celebrated for its role in aperitif culture, often served with a splash of soda or as part of a sophisticated pre-dinner ritual. Its iconic red hue and bold flavor profile continue to make it a favorite among enthusiasts and a symbol of Italian style and elegance.